Vol. 2 No. 2 (2023): SPECIAL ISSUE: THE NEXT INDUSTRIAL REVOLUTION INDUSTRY 5.0 - THE HUMAN FOCUSED SOLUTIONS FOR SUSTAINABLE GROWTH AND DEVELOPMENT

Articles

• A Conceptual Study in Understanding the Role of Industry 5.0 In Influencing Consumer Behavior with Special Focus On Purchasing Green Products

  S. Kamala, Dr. M. Thaiyalnayaki

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• A Study On Women Entrepreneurs Challenges in Digital Marketing Technology

  Ms. A. Jayanthi, Dr. C. B. Senthil Kumar, Dr. M. Senthilmathi

  6

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• Efficacy of Artificial Intelligence in Human Resource Management

  Monika L., Dr. M. Senthil Mathi

  8

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• A Study On Attrition and Retention of Employees with Reference to BPOs

  Dr. A. Roqsana Taher, Dr. Senthilkumar C. B.

  8

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• Women Entrepreneurship in India - Challenges

  Mr. K. Balaji, Dr. P. Subbrayudu

  7

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• Brand Lap- An Empirical Study On Loyalty, Awareness, Promotion

  Dr. G. Revathi, Dr. P. S. Ravithej

  5

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• A Study On Emerging Technology Among Digital Wallet in Digitalization of Banks

  Ms. B. Kavitha, Dr. Rajini G.

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• Sustainable Practices in Banking Industry

  Ms. N. Fardhana Begum, Ms. V. Manjushree

  5

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• An Analysis - E - Commerce in Business

  Ms. N. Fardhana Begum

  9

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• Recruitment and Selection Through Digital Tools and Technologies

  Ms. Geetha Lakshmi

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• A Study On the Impact of Internet Advertising On Purchasing Behavior of Consumers with Reference to Chennai City

  Haritha B., Dr. S. Meena

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• HR Practices in Selected Pharma Companies in Chennai City - A Study

  G. Padmavathy, Dr. C. B. Senthil Kumar

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• A Project Report On Brand Preference of Mobile Phones Among Consumers

  Kesavarthini, Dr. S. Meena

  8

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• Importance of Search Engine Rankings for E-Commerce

  Dr. Roy Anita Kumari Parmanand

  5

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• The Relationship Between Internet Connectivity and Productivity in The Workplace

  Anukriti Parsoya

  6

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• Analysis of Purchasing Efficiency of Young Entrepreneurs in Kenya: A Digital Banking Perspective

  Andolo Dan Ojijo, Benjamin Owuor Ombok

  16

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