A Study On Women Entrepreneurs Challenges in Digital Marketing Technology

Abstract

Women entrepreneurship is flourishing and individuals which is mainly points to the challenges that face in establishing and running a own business, with a particular focus on access to information. They play a vital role in the economy, Job creation and driving innovation in the finance and networks.  Unpredictably, tiny is known on the role played by digital technologies in driving changes in female entrepreneurship. 

While the current research is to analyse the role, that digital technologies play in entrepreneurial ecosystems, the female perspective remains largely unexplored. In this present paper, we give a skeleton contribution that intend to expand and condense our understanding of female entrepreneur’s leverage in new digital technologies.

In order to analyse how the women entrepreneurs to creation and conduct of new ventures in order to overcome the hurdles they face.  For this we conclude with a promising contour of research to our understanding of whether and to what extent new digital technologies provide an opportunity space in the creation and conduct of new ventures for women.