A Conceptual Study in Understanding the Role of Industry 5.0 In Influencing Consumer Behavior with Special Focus On Purchasing Green Products

Abstract

The present environmental deterioration across the world was due to the cause of Consumer’s pattern of consumption and marketer’s method of productions. The consumer needs to understand the sustainability of natural resources to pass over them to upcoming generation. The awareness and the necessity of using the Green products are increasing among consumers. The young generation has to implement the green products usage as routine consumption where a remarkable change can be witnessed both in environment and healthy society. The objective of the study is to observe the attitude and awareness among the consumer towards green product. The satisfaction among consumers of green product is measured and willingness of purchase, the cycle among the consumers are showcased.