A Project Report On Brand Preference of Mobile Phones Among Consumers

Abstract

The Cellular telephone (commonly "mobile phone" or "cell phone" or "headphone") is a long-range, portable electronic device used for mobile communication.

In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video.

Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones.