International Journal of Research and Analysis in Commerce and Management

Public Sector Bank’s Future in The Country

2024-08-14T06:32:25+00:00

In India, banks have been crucial to the country's economic expansion. Public sector banks (PSBs) have been at the forefront of providing banking services in the most remote regions of the nation and mobilizing resources from far rural communities since the 1970s. PSBs have borne the brunt of the social agenda's burdens without receiving any funding.

Thus, the government has a right to periodically recapitalize PSBs in order to preserve their credibility, as they represent almost 70% of all banking activity in the nation. The necessity for Public Sector Bank restructuring may be explained by looking at the increase of non-performing assets (NPAs) and how that affects PSBs' financial degradation over time. This is because the government may need to take similar measures again in the future. The question of whether the Government of India's restructuring act creates globally competitive "too big to fail" banks will be addressed by the improvement in PSBs' financial performance metrics during the coming years. The future of public sector banks in the nation will be covered in this essay.

Study of Role & Effects of Influencer Marketing on Consumer Buying Behavior with Reference to Indian Fashion & Beauty Industry

2024-08-14T06:26:07+00:00

Influencer marketing is a branch of modern marketing where in businesses approach social media influencers in order to promote their brand. It is a branch of digital marketing where people having a large base of followers on social media, use their power of social media presence to compel their audience towards buying a particular brand. Social media is not only a source of recreation anymore but also a solid marketing space driven by influencers. Influencer marketing is a breath of fresh air as compared to the times where the market was dominated by traditional marketing. These social media influencers have a significant reach which in return helps the businesses with wider brand exposure. As digitalization exists and its here to stay, it has proven quite beneficial for a lot of business organizations to reach large audience with the aid of influencer marketing. The number of people using social media is increasing with time and so are the influencers. This definitely will bring about a rise in number of companies that will adopt the influencer marketing model.

This paper focuses on understanding the influencer marketing model and its effects on the consumption behavior of the consumers. It also emphasis on the fact that influencer marketing has enhanced the visibility and created awareness of the brands. The researcher also aims in understanding how beauty and fashion industries are approaching influencers to promote their brand and acquire customers who are under heavy influence of the social media influencers.

Empowering Women: The Role of Entrepreneurship in Advancing Gender Equality

2024-08-14T06:36:20+00:00

India's economic growth and development have been significantly aided by the rise of women entrepreneurs. Over the previous few decades, there has been a notable growth in the presence and relevance of women entrepreneurs in India. In India, women have historically faced many obstacles to undertaking entrepreneurial endeavors due to societal conventions and gender biases. Men and women should both find the concept of empowerment to be equally important.

Because of the highly ingrained practices and male-dominated social structure in Indian society, educated Indian women still have a long way to go before they can attain equal rights and status. Due to social regulations, expanding industry, and globalization, women's status in India has changed since the turn of the century. Many women possess the mindset of entrepreneurship, but it has not received the proper recognition in India. People are now more willing to accept women in leadership roles in our society as a result of environmental changes. We will talk about in this essay. Empowering Women: The Contribution of Entrepreneurship to the Advancement of Gender Equality.

Role of E-Commerce in Reducing Operational Cost

2024-08-14T06:39:02+00:00

It's critical for e-commerce firm owners to comprehend how e-commerce affects operating expenses. E-commerce has completely changed the way companies run, enabling them to reach a wider audience and offer goods online. In this study, the advantages and difficulties of electronic commerce will be further examined, along with their contribution to cost savings. Electronic commerce has created a field of opportunity for capital owners, as capital is limited and they must enter the world of trade, rather than just being available to wealthy individuals as it was in the past. our has led to the tremendous commitment to cost reduction becoming the main topic of our investigation. Display of The world appears to have gotten smaller as a result of the proliferation of the Internet, which has made a wide range of things possible for people worldwide. Numerous reports have highlighted the popularity and scale of online e-commerce. Every computer can become a portal open to every business, large and small, throughout the globe if it is successful in creating an atmosphere where E-Commerce can develop and prosper. The role of e-commerce in lowering operating costs will be covered in this essay.

Evolution of CRM: A Pathway Towards Sustainable Business Growth

2024-08-14T06:41:53+00:00

Customer Relationship Management (CRM) is a new gem which has evolved for the modern business. It provides a safe and trustworthy platform to gain customer confidence and also helps generate more leads. In the current era, CRM has become a cornerstone of modern business strategy, as it aims to enhance customer satisfaction, along with loyalty, and profitability. Through comprehensive data management and analytics CRM provides a great helping hand to the organization. The increasing complexity of customer interactions in the digital age encourages, increased use of CRM systems that can generate various communication channels and provide actionable insights. This research paper aims to explore the impact of CRM implementation on customer satisfaction and its different tools to benefit a company, it also aims to provide a deeper understanding of how implication of CRM strategies can be beneficial for both the profitability and sustainability of the organization. Customer Relationship Management (CRM) has now turned out to be a critical strategy in modern business practices, which aims to encourage and sustain long-term customer relationships. This paper explores the multifaceted dimensions of CRM, focusing on its evolution, advancements, and its magical impact on business performance. Through a comprehensive literature review study and analysis of various case studies, this paper arrives at the key components of CRM systems, including data management, security and customer analytics, personalized marketing and sales automation.

Additionally, the study also focuses on the role of CRM in increasing customer satisfaction, loyalty, and generation of leads. Emphasis is placed on the integration of CRM with emerging technologies such as Artificial Intelligence (AI) and Machine Learning (ML), which again helps organizations to interact with customers in an efficient way. The findings suggest that if CRM can be implemented in an effective way it not only organizes tasks but also provides a competitive edge by enhancing superior customer experiences.

To Study the Influence of Sustainable Marketing Strategies on Brand Perception with Respect to The Electronics Industry

2024-08-14T06:45:02+00:00

Customers nowadays are very much aware and conscious about the effects of any product being used by them on the society and environment. In order to survive in the competitive market where new technology is introduced every day, it is becoming inevitable for companies to not only add innovation to their products but also to develop sustainable marketing strategies which talk about how their products, practices and processes contribute to reducing carbon footprints, harmful emissions and increase the use of green electricity, renewable sources of energy, recyclable packaging and other practices to express their social responsibility.

As the customer’s interest is growing in digital media, brands are also going digital to promote their products and services on social media platforms. Brands are using these platforms to inform customers about their CSR activities, innovations and practices which makes the brand more responsible towards the society and environment. With rising expectations of customers and access to multiple brands through digital platforms, it often becomes challenging for companies to meet these expectations which build a gap between sustainable marketing efforts and customer demand. Thus, companies with time are realizing the need to invest in sustainable product development and sustainable marketing in order to ensure customer retention and ultimately revenue maximization.

This research paper aims to understand the influence on the customer’s perception of brands using sustainable marketing strategies in the electronics industry. The study will also examine different sustainable marketing strategies employed by electronic brands in India and their effectiveness in enhancing brand perception. It will also determine how companies can improve their brand image by incorporating sustainable marketing strategies in their marketing model and evaluate the factors affecting customer loyalty towards electronic goods.

Shaping Future Leaders to Navigate Disruption: Fintech Innovation and Leadership Strategies

2024-08-14T06:49:25+00:00

The main objective of this study is the role of leadership in fintech businesses in the transformations invented and brought about in the era of digital transformation. The Occurrence of financial technology named as (Fintech) has modernized and transformed the financial services industry, initiating new Templates, ideas and interrupting traditional models. The idea of this study is the function of leaders in fintech businesses in the variations brought about by digital transformation. With the advent of new digital technologies, the financial sector is undergoing fundamental changes.

Digital transformation in the financial sector is largely driven by fintech. Current literature suggests that this new leadership approach is effective as organizations implement digital transformation. Digital leaders require network intelligence as an essential element for building networks. This article explores effective leadership strategies essential to navigating the complexities of fintech innovation. By analyzing research, literature, and current trends, this study shows how leaders can foster a culture of innovation, manage risk, and leverage technological advances to drive organizational success. In this study, we will focus only on peer- reviewed documents, i.e., journal articles.

A Study on Leadership Challenge, Embracing Diversity in The Context of Tech Trends

2024-08-14T06:52:57+00:00

Globalization and technological advancements have transformed the economy in today's emerging countries, with society and the business environment collectively concerned about competition in several sectors, including the marketing system. This study examines how technology has impacted leadership, decision-making, communication, and organizational success in the digital age. It also looks at how technology has influenced leadership management across industries. It also study the complex leadership issues connected with embracing diversity in the dynamic world of technological advancements. As technology breakthroughs such as artificial intelligence, machine learning, and big data transform the industry, the need for varied views becomes increasingly important in driving innovation and maintaining a competitive advantage. Data analytics and AI have transformed decision-making. AI helps leaders make educated decisions by identifying patterns in massive data. Real-time data and predictive analytics help leaders spot concerns and seize opportunities. AI is a field of computer science that teaches computers to understand and emulate human behaviour and communication. AI and the data produced were used to create a new intelligent machine that thinks, reacts, and completes tasks in the same way as humans do. This study investigates how diverse teams contribute to technical advancement and the challenges leaders confront in creating an inclusive atmosphere. Through a thorough examination of current literature, case studies, and qualitative analysis, the study highlights critical techniques for overcoming cultural and structural hurdles, moderating prejudices, and implementing effective diversity programmes. Technology offers numerous benefits, but it also raises ethical difficulties. By highlighting successful practices from leading tech companies, the study provides actionable insights for leaders seeking to cultivate a diverse and inclusive culture that leverages the full potential of emerging tech trends. Ultimately, the research underscores the strategic importance of diversity in the technology sector and the pivotal role of leadership in navigating this complex yet crucial challenge.The researcher has used qualitative method of research through secondary data available from various sources.

Sustainable Entrepreneurship Innovation in India

2024-08-24T05:28:11+00:00

Millions of people live in poverty around the world, which is defined by differences in income, opportunities, gender, and unemployment. The main issues facing humanity are the global health crisis, extreme weather, terrorism, and extremism, in addition to the depletion of natural resources, environmental damage, and freshwater scarcity. The detrimental effects of climate change jeopardize any nation's attempts to attain sustainable development. Solutions to environmental and social problems can be found in sustainable entrepreneurship. It seeks to develop novel goods and services, production methods, instruments and equipment, and organizational structures that greatly reduce negative effects on society and the environment while raising standards of living. Research on the combination of entrepreneurship and sustainable development, however, is still in its infancy. This study focuses on identifying sustainable innovative entrepreneurship practices in India and their obstacles, as there is much to explore and provide insights into the fields of entrepreneurship innovation and sustainable business. It also clarifies actions taken by the Indian government.

A Study on Women Professionals’ Attitude in Delhi-NCR in Online Grocery Shopping

2024-09-06T05:29:04+00:00

Online grocery shopping has become one of the essential methods for grocery shopping. E-commerce growth has created new avenues for conducting business. This article aimed to understand the behaviour of professional women in Delhi-NCR towards shopping for groceries online. The sample was taken of women professionals from different sectors randomly selected. The analysis was done with the help of a Univariate analysis for percentage distribution. To examine if there was a correlation between demographics and whether or not people preferred online grocery shopping, a chi-square test was used. At the 5% level of significance, we conducted a one-sample t-test to examine the impact of several factors on the convenience and cost-effectiveness of grocery shopping online. efficient, risky, and rewarding. SPSS 25 was used for the analysis. From the article, it could be understood that working women are likely to choose online grocery shopping more than offline shopping as it is easy.