Voice Commerce: The Rise of Smart Speakers in Shopping

Abstract

Voice commerce, or V-commerce, is one of the quickly evolving business models and technologies that emerged from e-commerce. Voice-based interfaces and improved machine-human interaction are key components of V-commerce, which aims to facilitate and enhance e-commerce transactions. V-commerce offers more transaction volumes and income, as well as greater cost-efficiency for businesses, in addition to making it easier for customers to interact. V-commerce's success depends on its uptake by customers who do e-commerce transactions, just like any other innovation. This study examines the impact of smart speaker use on customers' search, buying, and consumption patterns for digital content. The adoption of smart speakers is positively correlated with the increased purchase of digital content, but negatively correlated with the average rate of content completion, according to our analysis of a unique panel data set that includes information on household patterns of digital content (such as video on demand [VOD]) transaction, consumption, and smart speaker usage. We will talk about it in this paper. Voice Commerce: Smart Speakers' Ascent in Retail.