Augmented Reality (AR) Applications in Online Shopping

Abstract

Augmented Reality (AR) technology are increasingly being integrated into online shopping platforms to enhance the consumer experience and decision-making process. In order to explore the importance, benefits, challenges, and possible uses of augmented reality and virtual reality in online retail environments, this study looks at the corpus of research from journals that are scopeps-indexed. In recent years, augmented reality (AR) technology has become more popular and mature, which has encouraged its use and given rise to a number of applications.

By boosting popularity and brand appeal, augmented reality (AR) integration into commerce can improve marketing campaigns and influence consumer brand engagement behavior. As a result, merchants and brand owners are making more investments in the AR commercial services industry.

A new kind of information technology that has attracted a lot of attention recently is mobile augmented reality technology. One of the important technologies that could change future purchasing trends is augmented reality technology. This article presents the fundamental ideas and concepts of augmented reality technology, as well as the feasibility analysis and advancement of its application in Indian mobile e-commerce. Traditional online shopping applications are very different from augmented reality online shopping. We will talk about it in this paper. Applications of Augmented Reality (AR) in Online Shopping.