A Case Study of Benefits and Limitations of Use of ATM (AUTOMATED TELLERING MACHINE) As e-CRM (Electronic- Customer Relationship Management) Technique in Bank of Maharashtra in The Area of Nandurbar District of Maharashtra [INDIA]
Keywords:
Customer Person or organization who has accounts in banks, Relation: Association among customer and bank, Bank A financial institution providing financial services to the customer, Management: A set technique which increases efficiency or productivity CRM-Customer Relationship ManagementAbstract
Banking business is emerging in both private and public sectors, also cooperative banking is developed in Maharashtra, however customers is most important element of any business particularly in today customers are playing most important role in modern banking, to develop relationship between bank and customer it most important to use management principles or techniques when it implemented through electronic tools then it became electronic –CustomerD Relationship Management or e-CRM. The paper finds benefits and limitations of implementing e-CRM technique ATM in the area of Dhule district of Maharashtra.
