A Study on Women Professionals’ Attitude in Delhi-NCR in Online Grocery Shopping

Abstract

Online grocery shopping has become one of the essential methods for grocery shopping. E-commerce growth has created new avenues for conducting business. This article aimed to understand the behaviour of professional women in Delhi-NCR towards shopping for groceries online. The sample was taken of women professionals from different sectors randomly selected. The analysis was done with the help of a Univariate analysis for percentage distribution. To examine if there was a correlation between demographics and whether or not people preferred online grocery shopping, a chi-square test was used. At the 5% level of significance, we conducted a one-sample t-test to examine the impact of several factors on the convenience and cost-effectiveness of grocery shopping online. efficient, risky, and rewarding. SPSS 25 was used for the analysis. From the article, it could be understood that working women are likely to choose online grocery shopping more than offline shopping as it is easy.