Behaviour Analysis Among Swiggy Users: Insights and Trends

Abstract

The advent of mobile applications has opened up a new route for modern marketing. All conventional company models have become outdated because of mobile applications, which have also created incredible new business opportunities. A mobile application uses the Internet as a platform for advertising and selling products and services. It combines marketing knowledge with technology. More individuals are connecting through mobile applications today, and they are prepared to transact business with them. The popularity of food delivery apps has altered how people order and eat. One of the top food delivery applications on the market, Swiggy, has a sizable user base. This empirical research article attempts to discuss the users of Swiggy's behaviour intentions. An intentional analysis of the study's data was intended to be performed on about 50 respondents. The investigation and analysis of data gathered from all current Swiggy app users are the main goals of this endeavour. The study will examine a number of user behaviour-related variables, including order frequency, average order value, favourite cuisine, and well-liked meals. Finally, the researcher has discovered that there is no association between time of day and occupation.