Artificial Intelligence in Banking Sector Through Innovative CRM Implementation to Enhance Customer Experience

Abstract

"AI Revolutionising Banking in CRM” describes the way artificial intelligence (AI) has transformed the Customer knowledge management. Artificial Intelligence (AI) is transforming the banking industry by empowering institutions to automate procedures, boost productivity, strengthen their ability to make decisions, and provide clients with more seamless and personalised experiences.

This study focusses on AI integration CRM in banking sector for Enhance Customer Experience. The goal are to examine AI- CRM Component and provide a thorough framework for the banking sector. Data is gathered from papers, assessments of the literature, and expert’s comments. The evaluation includes an examination of CRM’s customer data management, engagement techniques, analytics, workflow automation, sales and marketing automation, customer care, mobile CRM, segmentation, and feedback systems.

The survey concludes customer Awareness on AI integrated CRM is very essential for the success implementation of innovative technology. This framework strives to fulfil changing consumer and banking sector expectations by focusing on business goals, data collection and processing in real time, Technology awareness and adoptability, personnel training, meticulous management of consumer data, transparent evaluation.