The Role of Social Media On Marketing Heritage Tourism Destination in The City of Kancheepuram

Authors

  • Mrs. P. Tapasiya
  • Dr. S. Kasthuri

Keywords:

Kancheepuram, Heritage, Tourism, Marketing, Influencers, Social Media

Abstract

Kanchipuram city, which has a wide scope in attracting more number of tourists to visit the heritage destinations and increase revenue to the tourism industry through foreign exchange income. Kanchipuram is the most ancient city in South India and has numerous cultural and historical heritage sites. Nearly there are one thousand five hundred plus temples in the Kanchipuram city but it is underrated which is why very few destinations have been known and visited by tourists. The paper objective is to bring out the significant role of travel blogs and vlogs which has a very effective impact on making the readers and viewers into customers through one of the most used digital marketing platforms in India such as Instagram, to market the cultural heritage products. This 2024 years theme for tourism day has already set to remind us on the importance of preserving our rich cultural heritage sites. Through the findings a case study also has been done for better understanding of the role of digital marketing on Tourism destination.

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Published

2024-06-15

Issue

Section

Articles