A Study on Gen-Z Preference and Adoption of Electric Vehicles Special Reference to Chennai City

Abstract

This research delves into the preferences and adoption trends of electric vehicles (EVs) among Generation Z. Environmental consciousness emerges as a key driver, reflecting a commitment to sustainability. Technological advancements in EVs attract Gen Z, particularly features like autonomy and connectivity. Cost considerations, such as initial purchase price and operational expenses, significantly impact adoption rates. Infrastructure challenges, notably charging accessibility and range anxiety, hinder widespread adoption. Social factors, including peer influence and societal norms, also shape adoption behaviors among Gen Z. The findings underscore the importance of addressing cost barriers, improving charging infrastructure, and promoting environmental awareness to accelerate EV adoption in this demographic.