Sustainable Digital Marketing

Abstract

Marketing is one of the Marketing techniques which is booming in the modern world. In present corporate situation ecological problems plays a significant role in today’s business life. In utmost of the country’s government is anxious about the ecological difficulties. In today’s business ecologically supportable growth has become a vital problem. Thus, Green marketing is one of the approaches that can be implemented to achieve its vision. Green Marketing refers to the procedure of trading or retailing the products and /or services founded on their ecological assistances. Such a product or service must be environmental in/by itself or formed in an environmental method. In current ecological sensible world, the word “Green” has developed a Crickey word. Green causes are increasingly popular with communal creating green marketing virtuous for public relations and business sales. The American Marketing Association has defined Green Marketing as “The study of the positive and negative aspects of marketing activities on pollution, energy depletion and non-energy resource depletion”. However, one of the straightforward traditions of green marketing is that latent customers would be prepared to pay higher for a “green” product. The present paper explains us the meaning, advantages, disadvantages and roles of the green marketing in Modern Era.