Hydroponic Digital Marketing and Sales Support Designing Mobile-Based E-Commerce to Support MSME Growth

Abstract

The development of mobile e-commerce to aid in the expansion of micro, small, and medium-sized enterprises (MSMEs) in the hydroponics sector is the main focus of this study. Creating a Smartphone application that is both responsive and easy to use was the main objective in order to help hydroponic firms boost customer interaction through digital marketing.

The research approach consisted of data analysis and observation. The user requirements and preferences for a hydroponic industry-appropriate e-commerce system were identified with the aid of the literature review.

Based on data analysis, the e-commerce mobile application combines product specifications, eye-catching images and videos, business information, and product information.

Through the use of creative and efficient e-commerce platforms, this study highlights the importance of digital technology in increasing market share and improving the competitiveness of hydroponic micro, small, and medium-sized companies (MSMEs). This study emphasizes the value of digital technology in increasing market share and enhancing the competitiveness of hydroponic micro, small, and medium-sized enterprises (MSMEs) through the implementation of innovative and useful e-commerce platforms.