A Study on Impact of Artificial Intelligence on E – Commerce with Reference to Chennai

Abstract

We Are living in the global village, today’s business context is entirely different. With the rapid development of science and technology and economic society, the application of artificial intelligence(AI) is more and more common, its development has a profound impact on our work and lifestyle. In the field of e-commerce, AI technology has also been well applied and achieved good results. AI has become an important driving force for the development of e-commerce. This paper simply described the e-commerce development situation and prospects of AI technology, analyzes the present situation of the application of AI technology in the field of e-commerce, mainly study and discuss in detail from the aspect of assistant of AI, intelligent logistics, recommendation engine and the optimal pricing application through the research of e-commerce intelligent operation instance - Baidu take-away, probes into the important impact and great significance on the e-commerce development of artificial intelligence. This paper concentrates on the impact of Artificial Intelligence on E Commerce of consumers in Chennai City. The researcher used both of the primary and secondary data. Random sampling used to collect the data. The sample was consumers using AI to E commerce practices in Chennai city and the sample size is 142. The researcher used correlation analysis to find the result.