Understanding Customer Attitudes and Satisfaction Cyber Shopping: the Role of Compulsive buying Behavior

Abstract

Consumer buying behavior refers to the thoughts, feelings, and actions of individuals or groups when they look to buy, use, or dispose of goods and services to meet their needs and desires. It's a complicated fluctuations between internal and external factors, fueled by a slew of influences.

Customers play three major roles likes user, payer and buyer which ultimately shape consumer behavior. Consumer behavior is not easily predicted. Customers purchasing behavior is primarily influenced by the retail relationship. Customer retention, engagement, personalization and personalized marketing are major factors influencing consumer behavior.