Story of Top Tea Companies & Top Chai Startups in India: What Makes Them to Keep it Big

Abstract

India’s tea big business houses are full of fascinating business success stories. Tea might just be an ordinary daily life FMCG product but the business behind it has a huge impact on Indian economy and also has a vital impact on structuring Indian consumer market evidenced back from its entrance at British rule to today’s modern era.  The Indian tea industry has expanded itself to own a wide range of global tea brands and has advanced to be the most technologically equipped tea industries around the globe. Sipping tea and conversations about cricket, politics and cinemas from the local tea points to the corporate board room discussions on vital business strategies tea has become synonymous to the Indian way of living. Ever since Covid pandemic the Gen Z and Millennial are more health conscious nower days and have started investing in a healthy lifestyle which has increased the demands of black tea, chamomile tea, green tea. Making it a big reason of the emerging new forms of businesses titled as chai start-ups in the Indian tea industry.

Research Objective: The research approaches to put forward an overview on top ranking tea businesses & chai startups in India and also attempts to the realization of strategies that make them successful businesses.