Awareness about Financial Market among Women Teaching Staff: A Case Study of Bidar District, Karnataka, India

Abstract

As per Census 2011, the workforce participation rate of females is 51 percent of total workforce of India. In other words, 31.15 crores women are working in formal and informal economy. So, India has largest population of working women in the world. In spite of

1. i) women being got remarkable status in the Indian society, ii) excelling in each and every field from social work to visiting space, iii) being considered as home and finance ministers of family and iv) improvement in their financial status, v) increase in women's empowerment, women participation in Indian Stock Market is very low. According to Kuvera, an online wealth management platform, out of every 5 investors in India, just 1 is a woman (20 percent) investor. This has motivated the researcher to take up the present study.

The study aims to investigate awareness level of women teaching staff towards financial market, investment pattern of women teaching staff, reasons for non-investment in financial market, etc. Bidar city of Karnataka, India is selected for the purpose of study. Permanent Teaching staff working in Government and Aided Private Colleges for the last 1 year constitutes Universe and population of the study. There are 25 Government and Aided Private Colleges located in Bidar district and hence census survey was conducted for collecting data from women respondents.

Women teaching staff are totally aware of gold and insurance policies as financial instruments but none of them were aware about financial instruments such as Silver, Recurring Deposits, Postal Savings, Provident Fund, IPO/FPO, Stock, Debentures, Bonds, Chit Fund, Mutual Funds, Government Securities, Stock Options, Stock Future, Commodity Future, Currency Future and Crypto Currencies.