A Study On Consumers Brand Preference Towards Perfume in Kanchipuram

Abstract

This paper is based on a study of perfume consumers in Kanchipuram’s brand preferences. The primary objective of this paper is to ascertain the perfume user demographic profile and brand preference in Kanchipuram. An organized poll finished by 80 clients of scent. The analyst utilized the accommodation testing strategy to choose the respondents utilizing aroma.

Kanchipuram is the location of the study. The data are analyzed using a straightforward percentage and ranking system. It was noticed that both male and female clients utilized different Brand utilization of fragrance with a little similitude. Brand is used more frequently by "Z," Fogg, Axe, Yardley, and Eva. The variety of flavors primarily entice consumers to prefer the perfume brand.