Analysis of Customer Adoptability, Satisfaction and Reusage Behavior Towards Digital Banking Services” – A Study On Nationalized Banks in Chennai

Abstract

A bank is a financial institution that provides banking services and other financial services to their own customers. Generally, bank is an institution which provides all kind of banking services like accepting deposits from the customers and lending loans to them. Bank is a subdivision of the financial services industry in India. The Banking sector provides various facilities and opportunities to their customers. All the banks aim to protect the money and valuables and provide loans, credit facility, and payment services, like correcting accounts, money orders, and cashier’s cheques. Digital Banking are considered as adoption of different existing and developing technologies by the banks with associated changes in internal operations and external relationships for giving excellent customer services and experiences completely and accurately.