Trends in Ecommerce

Abstract

E-commerce stands for electronic commerce. E-commerce is doing business online and electronically. The E-commerce has completely revolutionized the conventional concept of business. Ecommerce deals with selling and purchasing of goods and services through internet and computer networks. This paper attempts to highlight the different challenges faced by the E-commerce in India, understand the essential growth factors required for E-commerce, describes the prosperity of E-Commerce in India and retail E-Commerce sales in India.

The study found that, in the world of E-commerce, the existence of the wholesalers is at the greatest risk because the producer can easily ignore them and sell their products to the retailers and the consumers. Wholesalers can take the advantage of E-commerce in establishing contracts with reputed producers and linking their business with the online. The study also found that, E-commerce provides the various types of opportunities to the wholesalers, retailers, producers and the People. Recent era demand for an innovative and fluctuation business is necessaries needs.

E-commerce business boom growth in the Asia and whole globe. Its success depends on their understanding of market timing, market strategy, changing trend and various factors. Present paper deal with brief idea about current E-Business situation, issues and challenges of E- Business. Ecommerce is not only buying and selling products online but it’s also consist online process of developing, marketing, selling, delivering, servicing and paying for products and services after sale.

E-commerce shows tremendous growth in the economy. Large number of internet uses present in India however penetration of e-business is low compared to developed markets such as like US and the UK but is upward at a much faster rate with a huge amount of new entrants.