A Study On the Awareness and Customer’s Satisfaction Towards Online Payment App

Abstract

Payment system have evolved over time, beginning with the stone age barter system and progressing to coins and virtual payment. Online payment apps are used for simple transactions and payments.  Nowadays, the number of people using online payment apps has increased dramatically and payment options have spread throughout the local market. Smart phone users conduct financial transactions by using application installed on their device. Customers find payment apps to be extremely beneficial and satisfying. The objective of the study has been to know the level of awareness towards online payment apps; To study the effectiveness of online payment apps; To analyze the level of customer′s satisfaction towards online payment apps; To examine the problems faced by the people while using online payment apps. The study has been conducted with a sample size of 103 respondents using both primary data and secondary data. Convenience sampling techniques has been applied. The primary data has been collected through questionnaire. Appropriate statistical tools namely simple percentage analysis, ranking, weighted average and chi square test were used to analyze the data collection. The present research paper is mainly focusing on study on the awareness and customer′s satisfaction towards online payment apps.

Thus, E-payment apps play an important role in the development of our society and the growth of our country.