Exploring The Impact of Social Media Marketing On Consumer Brand Preference, Tamil Nadu

Abstract

The aim is also to test which social media platforms and brand-related activities are most effective in developing consumer preferences and purchasing decisions. This study focuses on the components of purchasing decisions and how social media sites can play an important role while choosing brands.This paper is based on descriptive research. Primary and secondary data were collected from 100 respondents. This study focused on quantitative approach. The data was analysed for its validity and reliability and statistical tools used for analysis are Descriptive statistics, and Using of SPSS. 39% of respondents using YouTube for social media Platform. Second Major Respondent 29% of the respondents for using facebook social media Platform.

The sample size for this study was 100, and it is only focused on Tamilnadu in (Chennai District). The social media has been one of the strongest places for consumers to display goods and services. The dynamic of the market continues to change in every dimension from one location to another. Now, after the internet growth, social media has taken over the market. New products and services are increasingly attracted to virtual markets. The survey has been limited to 100 respondents in Tamilnadu, who have taken Chennai District as the area of study. It is just a one-time inter sectional analysis and over a period of time it did not calculate these variables. Future investigations will prepare for a more detailed analysis of certain sectors by cross-sectional review.