Marketing Strategy on the Internet

Abstract

This paper focuses on the growing importance of online marketing, including state-of-the-art research based on data from numerous surveys. It also includes a brief description of online marketing and basic internet marketing strategies. This paper tries to cover various aspects of Internet Marketing strategies used by marketers. Different types of tools are recommended in various situations to optimise content and increase return on investment. This article provides a conceptual framework for defining the drivers and outcomes of marketing strategy in the context of competing in a larger, evolving marketplace.