The Significance of Online Marketing for Small Business

Abstract

This section will introduce the current project work, the industry in which the company, where the project is done, operates in. It also provides a background of the issues and challenges faced by the industry in general and the company in specific. Kripa Drishti Publications, an online publishing company, will be the focus of this project's investigation and analysis. In the end, the purpose is to come up with and offer new approaches to contact customers. In light of the fact that the intended audience is expanding as a result of new technological advancements, I'm keen to see if the company's existing marketing strategies are reaching the widest potential audience. I will be able to assess which plan is most effective and efficient for our target market by employing tools supplied by internet platforms like Facebook and email use. KD Publications and other small businesses may greatly benefit from letting consumers decide where they wish to see their marketing materials because of the wide age range of our clients.