The Effects of Advertisement on Consumer Behaviour

Abstract

Today's competitive corporate environment necessitates the use of advertising. Advertising has become a vital instrument in the battle to win over the "lord of the market," the consumer, since all major and minor businesses in the market compete for the consumer's attention. Everyone has a marketing strategy, regardless of whether they are a newcomer or a market leader. On the other hand, advertising has been the topic of considerable discussion throughout the years. Advertising has been determined to have a negligible and, in some circumstances, a negative impact because of the widespread belief that commercials include only half-truths and outright lies. Due to a lack of legal regulation, advertisers were free to overstate the benefits and performance of their products, which led to a loss of trust in the advertising message. But there are some themes that overall experience.