To Study How Social Media Influences Consumer Buying Decisions

Abstract

Researchers in this study hope to discover empirically how social media influences customers' purchasing decisions for more difficult transactions, such as those characterized by large brand variances and a high level of patron engagement or danger, as well as being pricey and rare in nature. The version uses the conventional EBM model's facts seek, opportunity assessment, and buy selection degrees. As far as the degree to which reports are affected by social media is investigated quantitatively. Using social media during the entire buying process, from acquiring information to finalizing a purchase and evaluating the experience afterward, has been shown to impact customer satisfaction. When conducting the study, researchers only looked at transactions that were completed, not those that were abandoned.