The Study of Development of Indian CSR in Medium Enterprises

Abstract

The study's objective is to discover how CSR is implemented and developed in Indian SMEs. There are a plethora of papers, books, manuscripts, and websites from which to draw information for this paper. When it comes to small and medium-sized businesses (SMEs), CSR may be utilized as a strategic tool in order to generate a strong brand image, increase income, and build deeper relationships with stakeholders, according to this study. An investigation of CSR's distinctive drivers, such as incentives that appear to be a smart way of supporting CSR hobbies, and the modern use a voluntary agreement that can encourage top practice are recommended in this paper, according to the conclusions of this study. Research is needed to better understand the business rationale for CSR, particularly for small and medium-sized businesses.